Office of Communications
What We Do
In line with the academic mission and strategic priorities of the College, the Office of Communications is committed to projects that strongly position Franklin & Marshall in meeting the following objectives:
- Attracting and recruiting extraordinary student talent
- Demonstrating to wide audiences the ways in which F&M fuels knowledge, discovery and artistic creation
- Engaging external partners — alumni, parents, foundations, education change-makers and education advocates — in the work of the College
- Conveying the College's support of learning during and after college
- Showcasing the research and scholarship of our faculty among broad audiences
- Supporting efforts to increase F&M's resources
Our office also serves the F&M community in a variety of ways. We provide:
- Training and hands-on workshops for website content editors
- Editorial services (writing, editing, proofreading) for campus events and publications that celebrate and recognize members of our community
- Creative services for events and initiatives that raise the profile of F&M in the Lancaster community
- Training in setting up and leveraging social media accounts — Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn and more
- Video production assistance for projects that showcase the expertise and accomplishments of our faculty, students and professional staff
Spreading the Word
Tell Us Your Story!
We share stories of the people, events and initiatives of the College using a variety of media: print, web, video, and social media channels: X (formerly Twitter), Instagram, Facebook, LinkedIn, and TikTok.
Our staff comprises professional writers, editors and visual artists dedicated to conveying the ways in which the College is committed to excellence in academics and scholarship and providing a supportive community that helps prepare students for lifelong learning and achievement. We encourage members of the campus community to email us their story ideas.
Weekly Roundup
If you would like to receive regular updates of stories in digest format, you can sign up for our weekly roundup. That digest is called The Diplomat.
Website Builds and Revisions
Our office maintains the entirety of the external-facing website, fandm.edu. While the page is designed to be evergreen year-round, we understand that new initiatives, programs, or major changes to departments and divisions happen. Our web strategist, Alicia Morrissey, can help you plan additions or revisions to fandm.edu.
F&M Magazine
We showcase in-depth articles and stories of interest to alumni, parents, and friends of the College in Franklin & Marshall Magazine, produced three times a year.
Social Media Question?
We have expertise in crafting messages and building strategies for effective use of social media. If you are looking to partner with us to ensure a vital initiative or story gets to our wider audiences on X (formerly Twitter), Instagram, Facebook, LinkedIn, and TikTok, let us know. Our resident expert Tim Brixius '00 can also help you decide if setting up a channel of your own is a good investment of time and energy.
Larger Projects
If you have been tasked with creating a communication for an external audience (prospective students and their parents, alumni, donors, friends of the College), we'll consult with you and recommend a best course of action based on your audience, message, call to action, and budget. Jason Klinger, assistant vice president of marketing, content and creative, is ready to sit down with you and discuss your project and options.
Working with the Media
The Office of Communications is your main point of contact for media inquiries (requests for interviews with subject matter experts, filming or taking photographs on College grounds). Our office will connect members of the media with the appropriate students, faculty or administrators for interviews.
For filming and photography by professional photographers, permission is required from the Office of Communications. Your contact is Peter Durantine, Director of Media Relations.